Social Media and Search Engine Optimication and Management

 

Providing website owners premier Search Engine Optimization and Pay per Click management services allows us to better assist your business in breaking new barriers by increasing targeted search traffic, enhancing brand awareness, and converting more visitors into customers.

As a complete internet marketing solution, we bring a broad array of approaches to the table when it comes to the health and success of your site, from conversion optimization to social media branding and beyond.

Here are some key points about how we work with you to achieve your goals:

  • Our relationship with you is our number one priority. We take pride in ensuring your satisfaction, and when we implement an online marketing initiative, it is with the intention of building a long-lasting business relationship. We believe in producing quality work and taking the time to do it right.
  • Experience is essential. Our team members have been in this field for more than 12 years. We have extensive experience in an array of web development and marketing projects. We make aggressive improvements that are also tempered with caution with the goal of improving your site so that it can perform to its highest potential.
  • Your site is unique. Many SEO companies approach every client with the same strategy. The truth is that your site is unique and often requires a customized solution that is aimed at improving the performance of your site, based on its present state. We use analytical data and tools to generate a thorough overview of your site in order to pinpoint areas that need improvement.
  • A well-rounded approach includes management of social media. That’s why most of our SEO services include social media management via Twitter and Facebook. We know the importance of taking an approach that encompasses this mega market, and we know it is crucial to incorporate social media into our clients’ marketing campaigns. Most SEO companies do not offer this service included in their SEO campaigns. 
  • SEO is an ongoing process. We keep the mentality that SEO requires persistence. There is no silver bullet when it comes to SEO. A successful campaign takes time and effort. This does not mean that you will not see some immediate improvements using proven SEO strategies; you will. The results that will truly catapult your business to success, however, are those that are achieved over the long haul as you tap into more unpaid traffic with the passage of time.
  • Transparent marketing is at our core. We never implement black-hat SEO strategies that can get your site penalized by the search engines because they are against search engine guidelines. We go by the book and have a reputation for open, honest, transparent marketing that we can be proud of. We will always keep you informed about our plans for your site, whether it is publishing content or fixing technical issues. We want to keep you involved in your site’s evolution.
  • If something is worth doing, it’s worth doing well. We believe in going the distance for our clients. If you find that you need added help with your site, whether it is building a mobile design or generating an email marketing campaign, we understand the labor-intense nature of running a web business. We are available for additional hours as needed.

     
     

    Your business can benefit from the wealth of unparalleled industry expertise that we offer. Our SEO plans include:

  • Professional consultation. We will consult with you before providing recommendations on improving your site. Our SEO recommendations and enhancement plans will drive quality traffic to your site. To start, our search marketing professionals will ensure the appropriate keywords are targeted, title and meta description tags are optimized, quality content is published, an XML sitemap is generated, and the URL structure is formatted correctly. We analyze all aspects of your site with a focus on any problems that might be holding your site back from obtaining the highest rankings possible.
  • Content Optimization. We comb the pages of your site, looking for problems and implementing improvements. We also work to publish new content that is custom written for your site on a regular basis so that web crawlers visit your site more often and increase your page rankings.
  • Social media and business listing management. We handle Facebook and Twitter for you, and include these two social media outlets in many of our SEO plans. We also author and place your business in top listings like Google Places, Yelp, and Yellow Pages.
  • Tracking and analytics. We will continually monitor and adjust our SEO strategy based on analytics and tracking information that we get from advanced tools, including Google Analytics and Webmaster Tools. We will also provide you with a dashboard so that you can monitor the key performance indicators (KPI) of your site. You can monitor your site’s performance whenever you get curious.

    Here are a few other aspects of our Search Engine Optimization (SEO) program. You can learn more about these on our  Pricing page:

  • Keyword Analysis & Targeting
  • Title & META Tag Optimization
  • Site Structure Analysis / Crawler Accessibility
  • Content Optimization and Publishing
  • Page Load Time Improvement
  • Image Optimization
  • Landing Page Implementation
  • Analytics Configuration
  • Google and Bing Webmaster Tools Setup
  • Sitemap Generation

     
     

    We offers a wide range of pay-per-click management services for business owners who’ve yet to begin their first campaign to those bidding on hundreds of thousands of keywords. We have years of experience running successful paid search campaigns on Google, Bing and Yahoo by staying on top of industry changes and taking advantage of new technologies and analytical reporting.

    We can stand as your full service solution or offer consulting that will help you run more efficient campaigns. Let us help you lower your advertising spend and increase your ROI with proven strategies that include:

  • Choosing the appropriate target keywords and bidding with the correct match type
  • Pausing poor performers and improving ad-copy
  • Setting appropriate daily budgets to remain competitive while not exceeding allocated funds
  • Writing effective ad-copy with certain rules that improve click through rates
  • Creating graphic based ads for display networks
  • Geo-targeting to find local customers
  • Bidding appropriately during specific times of day or week based on order history
  • Implementing re-targeting campaigns for customers who have already visited your site
  • Improving landing pages that are more likely to convert
  • Improving the placement of call-to-actions and sign-up buttons
  • Using our own proprietary software to create hundreds or thousands of ad-groups for categories or products with granular focus to keep the cost-per-click low but traffic volume high
  • Utilizing the different pay-per-click channels including Google’s Product Listing Ads, and extensions for phone calls and email marketing subscribers

    Our pricing models are based on your percentage of monthly advertising spend, yet our fees will remain low enough so that you can still see revenue growth as we optimize and fine tune your campaigns.

    Please contact us today to learn more about our pay-per-click management services.

    The prices listed on this page are starting plans for various budgets. However, we also offer customized solutions for sites that need certain upgrades or to solve site-specific problems. With a customized solution, we will provide you with an overview document (Customized Solutions Report) of our recommended changes, and a breakdown of the time required for each upgrade.

  

Site Audit

eCommerce Audit

Local SEO

Price

$1,000

$1,500

$2,000

Site Audit Report 

n/a

Site Health Report 

n/a

n/a

n/a

Targeted Keyword Analysis & Selection

n/a

n/a

2 Geographically Targeted Keywords

Title & Meta Tag

Optimization

n/a

n/a

5 Existing Pages

Customized Solutions Report (If Required)

n/a

n/a

n/a

Google & Bing Webmaster Tools Setup

n/a

n/a

n/a

Sitemap Generation

n/a

n/a

n/a

Custom Site Content / Landing Pages

n/a

n/a

2,000 – 2,500 words – typically 2 geographically targeted landing pages

Business Listings

n/a

n/a

Google+ Local, Yahoo Local, CitySearch, SuperPages, Yellow Pages and More

Social Media Account Creation

n/a

n/a

n/a

Google Analytics Implementation

n/a

n/a

n/a

Reporting

n/a

n/a

n/a

 
 

  

Plan A

Plan B

Plan C

Price

$2,500 / mo.

$3,500 / mo.

$5,000 / mo.

Site Audit Report 

n/a

n/a

n/a

Site Health Report 

Targeted Keyword Analysis & Selection

5 Keywords or Phrases

10 Keywords or Phrases

15 Keywords or Phrases

Title & Meta Tag

Optimization

10 Pages

15 Pages

20 Pages

Customized Solutions Report (If Required)

Google & Bing Webmaster Tools Setup

Sitemap Generation

Custom Site Content / Landing Pages

3,500 – 4,500 words – typically 2 landing pages & 2 blog posts

5,250 – 6,750 words – typically 3 landing pages & 3 blog posts

7,000 – 9,000 words – typically 4 landing pages & 4 blog posts

Business Listings

Google+ Local, Yahoo Local, CitySearch, SuperPages, Yellow Pages

Google+ Local, Yahoo Local, CitySearch, SuperPages, Yellow Pages and More

Google+ Local, Yahoo Local, CitySearch, SuperPages, Yellow Pages and More

Social Media Account Creation

Facebook, Google+

Facebook, Google+, Twitter

Facebook, Google+, Twitter, LinkedIn, Pinterest

Google Analytics Implementation

Reporting

Monthly

Monthly

Monthly

 
 

Site Audit Report: We will analyze the status of your site using Google Analytics and will dig deep into the data to extract valuable insights. We will also look for any hidden opportunities that we may come across or any element that is not contributing positively towards the performance of the website. Examples reports available upon request.

  • For basic analytics audits, you can expect a report with approximately 6,000 words for $1000.
  • For eCommerce sites with eCommerce Analytics Available, you can expect a report with approimxately 14,000 words for $1,500.

    Site Health Report: We will provide you with a report to understand performance and to identify some of the most critical SEO concerns your site is experiencing. This report may include:

  • Top Keywords Driving Traffic
  • Top Pages Receiving Traffic
  • Crawl Stats & Errors
  • HTML Improvement Opportunities: Duplicate Title Tags, Meta Descriptions, Short Meta Descriptions, Server Errors, Short or Long Title Tags
  • Missing Canonical Tags
  • Missing H1, H2 and H3 tags
  • Too many links on a single page
  • Pages that are difficult for search engines to access, index or rank

    Targeted Keyword Analysis & Selection: One of the most important initial steps in helping your site to reach the right target audience is proper keyword targeting. We utilize tools and reports in order to determine what keywords people use to find your products or services. We will share this data with you and target the keywords that will help you get the most traffic coming your way. Selecting the right keywords is a paramount step in finding the best target audience and in achieving and maintaining an optimal conversion rate.

    Title & Meta Tag Optimization: We will optimize the core pages of your site manually, based on our keyword research. We use this process to ensure that the search engines will understand your content and improve your rankings for searches that are relevant to your products or services. For those sites that have hundreds or even thousands of pages, we typically investigate the implementation of dynamic meta tags and title tags. Dynamic meta tags and title tags are automatically created with particular rules that are based on the content of your pages. This is a good method that will usually yield improvement for hundreds or thousands of product pages that can act as landing pages for the rest of the your site.

    Custom Solutions Report: We deal with the more technical aspects of search engine optimization and will provide a report (if necessary) to describe problems or upgrades we may discover. This is also the report we provide to potential clients seeking a custom SEO plan.

    We analyze how well web crawlers can access your pages and index your content, and make note of any restrictions when attempting to access your site. It is sometimes the case that we may block crawlers from visiting some pages so that the search engine will give a better ranking to the most important pages on your site. We look at your image filenames and your content titles to be certain that they are properly formatted. Oftentimes, we will alter the format of your URLs so that they are more keyword rich. We also work to identify areas where duplicate content is present, or content that is being shared by other sites. We take a look at your site’s page load times, and we optimize images and placement of third-party scripts that might cause lag.

    When it comes to what might be done to improve your site’s on-page performance, there really is no limit. This is why we offer a customized solution report so the other SEO initiatives can reach their fullest potential. It will include a plan-of-action that details the areas where improvements can be made. You can then choose to approve or deny the service hours required to implement the upgrades.

    Google & Bing Webmaster Tools Setup: Google and Bing both offer control panels for webmasters. These panels are useful because they allow us to visualize how the search engines interpret a website while allowing us to glean a deeper analysis of the site’s current performance, problems with the site’s structure, and any improvements that are possible. All BrightWire Media clients will have access to this control panel for their respective websites.

    Sitemap Generation: We generate and submit a sitemap to Google, Yahoo, and Bing so that they are aware of all of the pages that exist within your site. This allows all of your pages to be served in each particular engine’s search results.

    Custom Site Content / Landing Pages: When a web crawler finds unique, fresh content every time that it visits your page, it will rank your site higher and it will visit more often. The frequent addition of content like blog posts, articles, landing pages and other resources (such as “how-to” articles and buyer’s guides) will enhance your site’s keyword popularity. Additional content pages and landing pages can be optimized around a specific topic for maximum relevance. These pages are, in a sense, additional doorways for visitors to your site. You can bring in a lot of traffic based on correctly published content.

    One of our content services is often focused on rewriting manufacturer-provided product descriptions so that they are unique and not shared by any other site. This has historically been a major duplicate content issue for all e-commerce businesses, especially since the latest Penguin and Panda updates. We also provide content that is based on geographical locations in order to capitalize on your local search queries. One of the most important aspects of SEO is content, which is why we work with top-notch writers who provide engaging, quality content.

    Social Media Account Creation: our professionals will create your social media accounts, apply custom images and designs.

    Google Analytics Implementation: In order to better judge conversion rates, overall performance, and other site metrics, we will install Google analytics for your website. You will have access to this account.

    Analytics Reporting: To supplement the Google KPI dashboard reporting, We will also provide you with detailed reports each month that will summarize your marketing campaign including analysis of your selected keyword rankings.

    Contact us today for more information on our exclusive pricing